Wednesday, May 21, 2008

Affiliate Marketing and Search Engines

Knowledge of search engines is an essential and important aspect of online affiliate marketing. The technology of search engines and the partnerships between them have changed dramatically over the years
Even though Internet users may be using a particular search engine all the time. The search results may be supplied from another search company all together.
Here is a list of the largest and most import se's that supply most of the search sites on the Internet.

Yahoo provides search results for some of the webs largest se's. These include Yahoo
search, AllTheWeb, Alta Vista, and gives pay per click search results from Yahoo search market.

Though Google maybe the most important se today, it is still second to Yahoo. Google provides the se results for AOL Search and also Netscape Search. Google also
supplies Pay Per Click ads to Netscape, Ask, Lycos, and HotBot. It also supplies other results for Hotbot.

Lycos gets it directory results from DMOZ, Ask provides the primary results and Google Adwords provides pay per click paid listings.

Hotbot also gets it directory listings from DMOZ, primary listings from Ask, and Pay Per Click results from Google Adwords.

Ask is another big player in the search engine market. Ask provides search results for Lycos, Hotbot, and Ask. It also gets its directory listings from DMOZ and paid listings from Google Adwords.

In marketing, search engines are incredibly important. Getting your sites listed in these larger se's will bring targeted traffic to your sites in search of the affiliate products you are promoting. A firm understanding of the major se's can mean the difference between success and failure in the business of affiliate marketing.
By having good ranking in the search engines you will be one of the first sites visitors see when they are searching for a specific product. It takes a lot of research to rank well in search engines, but it should be an important part of your advertising campaigns

No comments: